Back to Back Grand Christmas Launch for SM Center Tuguegarao Downtown and SM City Cauayan

Magical with bright colors and oh so truly spectacular!

Christmas is truly here as the two giant SM Supermalls in Region 2 officially launched and cheered everyone with their “We Love Disney” themed Christmas Grand Launch showcasing their centerpieces almost simultaneously! We were lucky to witness it and what a BIG HIT it was to children and adults alike!

SM Center Tuguegarao Downtown, the first SM Supermall in Cagayan province presented Cars Christmas for their first Christmas Grand launch while SM City Cauayan presented Mickey Mouse and friends theme.

The Christmas launch features the unveiling of each malls Christmas centerpieces wherein the SM Center Tuguegarao Downtown showcased its 13-foot Tire Tree from Gladiator Springs, inspired from the Disney Movie Cars 3 and SM City Cauayan formally launch an amazing Disney Christmas village with a centerpiece which featured Mickey & Minnie and friends, a huge book and a giant Christmas Trees.

Mr. Ian Ezekiel Balao, Regional Operations Manager of North II gave a meaningful opening message to all, Tuguegarao City Mayor Jefferson Soriano and other city officials of Tuguegarao City and as well as City officials of Cauayan City were there to grace each both SM malls event to make everything official and as well as to share the gift of love and happiness to the selected kids through gift giving. What a beautiful way to start the Christmas merriment knowing that as we celebrate Christ’s birth, we have so much love and joy to give.

The 3rd Degree performed a dance number to the beat of Cars Original Sound Track and wowed the guests and mall shoppers at SM Center Tuguegarao while an Acapella group rendered a soulful music number on SM City Cauayan.

The Grand Christmas Launch at SM City Cauayan also marked the beginning of another year of Bears of Joy, an annual charity program of SM Supermalls wherein shoppers can also participate by buying a pair of Christmas Teddy Bears for P200 from the Bears of Joy booth. One of the two bears will be donated to a selected charity of SM City Cauayan, while the other one can be taken home by the donor.

Guests and mall shoppers of SM Center Tuguegarao Downtown rushed to the mall’s roof deck to witness the fireworks spectacle as part of the Grand Christmas Launch of SM Supermalls.

Both SM Center Downtown Tuguegarao and SM City Cauayan Christmas grand launch was beautiful and everything, as it really promoted the Christmas spirit and the feelings of love and giving. This is what Filipino Christmas is, and SM Supermalls, has been a big part of this grand tradition for many years. It’s not all about shopping but spending time together with our loved ones. Dazzling entertainment surely awaits all shoppers this Holiday Season, and for sure, the most joyous season of the year comes with merry markdowns for all shoppers’ delight, more to say, restaurants as well are all ready to serve the sumptuous holiday feasts for all diners.

So, what are you waiting for? Merry SM Christmas everyone!!!

Location: SM Center Downtown Tuguegarao and SM City Cauayan












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